{"id":7246,"date":"2020-09-23T14:08:10","date_gmt":"2020-09-23T12:08:10","guid":{"rendered":"https:\/\/www.academyofux.com\/?page_id=7246"},"modified":"2022-11-20T23:08:19","modified_gmt":"2022-11-20T21:08:19","slug":"ux-research","status":"publish","type":"page","link":"https:\/\/www.academyofux.com\/en\/ux-research\/","title":{"rendered":"UX Research"},"content":{"rendered":"
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UX Research
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Get into the user research field and find out what you end users are up to!
\nLearn how to navigate methodologies and tools for quantitative and qualitative research.
\n<\/span>Practise a wide spectrum of techniques for gathering important and implementable information about human behaviour.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n

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<\/span>March 2023<\/h5><\/div>\n\n<\/div><\/div><\/div>
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<\/span>30 hours<\/h5><\/div>\n\n<\/div><\/div><\/div>
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<\/span>\u20ac990<\/h5><\/div>\n\n<\/div><\/div><\/div>
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<\/span>Online<\/h5><\/div>\n\n<\/div><\/div><\/div>
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<\/span>Contact us<\/a><\/h4><\/div>\n\n<\/div><\/div><\/div>
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<\/span>Apply Now<\/a><\/h4><\/div>\n\n<\/div><\/div><\/div><\/div>
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This course is suitable for:<\/h2><\/div>\n\n
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tUX professionals who want to know how to build powerful products through the art of user and data analysis\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarketing and Project management people who are trying to find out what techniques will help them to properly read the data and use an analytical understanding of the users and the product\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDesigners who want to learn research methodologies, testing and user observation, and also read a detailed analysis\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEveryone who works with data and numbers, trying to understand the processes and users in a more detailed way and who want to apply effective research results thus boosting the impact of the final outcome\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t<\/div><\/div><\/div><\/div>
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In this program you will learn:<\/h2><\/div>\n\n
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UX Research Methodologies<\/span><\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tHow to get the data you want?
\n\u2713\u00a0 Intro to UX Research methodologies
\n\u2713\u00a0 Interviews
\n\u2713\u00a0 Questionnaires
\n\u2713\u00a0 Field Studies
\n\u2713\u00a0 Camera\/Diary Studies
\n\u2713\u00a0 Affinity Diagramming
\n\u2713\u00a0 Usability Benchmarking & PURE Method
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Journey Mapping<\/span><\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tDetailed and structured understanding of the user needs
\n\u2713\u00a0Journey Mapping Basics
\n\u2713\u00a0 Approach and Prerequisites
\n\u2713\u00a0 Mapping the Experience
\n\u2713\u00a0 Visualizing the Narrative
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Omnichannel & Customer Experience<\/span><\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tUse numbers and data to implement change
\n\u2713\u00a0Omnichannel Maturity
\n\u2713\u00a0 Research & Mapping
\n\u2713\u00a0 Important Components
\n\u2713\u00a0 Contact & Support
\n\u2713\u00a0 Omnichannel Strategy
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Engaging Stakeholders<\/span><\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tSatisfy the stakeholders
\n\u2713\u00a0 Biggest Challenges
\n\u2713\u00a0 Understand the Stakeholders POV
\n\u2713\u00a0 Stakeholder Management
\n\u2713\u00a0 Stakeholder Engagement
\n\u2713\u00a0 Identify & Map
\n\u2713\u00a0 Pitching UX and creative projects <\/span>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\t\t
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UX Team of One<\/span><\/h6>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\tHow to conduct UX Research and to implement it if you are just an UX team of 1
\n\u2713 \u00a0Outreach & Communication
\n\u2713\u00a0 Setting a Flexible Process
\n\u2713\u00a0 Protecting your time
\n\u2713 \u00a0Becoming a Team of 1+<\/span>\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n
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Skill Up, Then Level Up<\/h2><\/div>\n\n
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Several questions circle around the planning and the strategy in an organization. As a researcher, you need to build credibility to tackle these research problems. Not just around the final physical product, specifically when creating an \"intuitive\" and \"desirable\" product whether it is physical or digital. This is probably one of the most important tasks of a UX professional.
\nTo achieve this we need to learn to understand the users, their behaviour and what motivates them. Metrics and analysis are welcome, but in order to know how to read them properly, we need to know how to understand them, how to prepare and how to present them to management. All of these standards are set on the market by these professionals, so-called UX Research<\/span>-ers.<\/strong><\/span><\/p>\n

Have you ever made a decision based on assumptions? Or worse, have you made or implemented a wrong decision? Have you been overly annoyed with your end-users by burdening them with questionnaires and exhaustive interviews? \nDid you just spend too much money and time and end up with no concise answer? Then this program is crafted specifically for you.<\/span><\/p>\n

What you will learn:<\/span><\/p>\n